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Precious few great American stories remain untold and this website is devoted to preserving and promoting the heritage of a lesser known yet enormously influential innovator: Harley J. Earl.As the inventor of the Automobile Design profession in America, Harley Earl created a field that revolutionized the auto world and permanently changed the face of capitalism. His accolades include such iconic business milestones as the annual model change, the world’s first concept car, dynamic obsolescence, first to introduce clay modeling to auto world, the Corvette, the first-ever onboard computer in an automobile, and the standardization of secrecy in car design. At the dedication ceremony of the General Motors Technical Center in 1956, which included a national broadcast by President Eisenhower, auto-pioneer Earl shared the primary reason for creating so much mystique behind all of his much-anticipated product design unveilings over his long career, "Few ever have the opportunity to see the inside of a professional design studio, since secrecy is a necessary part of the process."

The annual model change of the iPhone 5 will be unveiled in Summer 2011 and Apple will follow the exact pre-launch code of silence that Harley Earl and his team did to create all the design model changes of success behind the largest company of the twentieth century: General Motors. From industrial espionage to crash test dummies, from heated seats to turn signals, Americans unknowingly interact with Earl's lifestyle creations every day and his automotive DNA runs through us all.

In 1927, Harley Earl put "design" on the business map by creating the very first corporate department, Art & Colour, committed entirely to expertly designing all GM's products. By 1937, Earl's department was the primary reason this company was rapidly gaining new market share, elevating Earl to corporate vice president status and consequently he renamed his new department the GM Styling Section. Although many were resentful, this is when legions of GM's engineers and auto execs finally "got it" and all GM's major competitors realized the big money that was at stake and started following the lead of the auto world's first design superstar: Harley Earl.

Today, "driven-by-design" or "appearance and function being of parallel importance" rules the success or fate of any large auto manufacturer. One man -- Harley Earl -- changed all this and that's why each modern worldwide auto maker (from Mercedes, BMW, Audi, Toyota, Nissan to Honda, etc...) has a central automotive design department, ruled by a VP of Design, structured inside their respective corporation's upper management hierarchy.

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